About me

Great design just works.

I'm a bridge builder. Design starts with human needs, moves through business realities and technical possibilities, and lands in the sociocultural context. Pulling those four into something effortless is the work I love.

That instinct was shaped in Europe, at Stanford, and at Tsinghua in Beijing. Sharpened in multinational teams that shipped.

Today I partner with ambitious founders on design and product strategy. A product mirrors the organisation that built it, so the work cuts across both. I care about problem solving, using resources well, and a marathon pace over a sprint.

Outside the studio: politically engaged, cooking, tinkering, running. Craft matters. Nature, art, and photography keep me curious.

Always happy to exchange thoughts. Let's grab a coffee.